Hi. I'm Mike
Creative Director & Copywriter

About Me

You can call me an ideas driven creative, a digital problem solver who isn't afraid to wear many hats, or you can just call me Mike. Whether you're developing content for the integrated home or writing for an integrated campaign, nothing's more important than the story you tell. 

I'm currently working full-time at as a senior copywriter and creative director at AnalogFolk. Feel free to get in touch and say hi. Just a heads up, I'm a talker.

Mike_Lipton.jpg

Hi. I’m Mike.


I think up ideas for some pretty cool brands plus

the occasional less than cool one that happens to have a lot of money.

 

I'm an idea-driven creative, a digital problem solver and a sucker for laughs. I've led creative teams, developed award-winning, press-getting work and have helped leading brands discover their voice online, offline and on every social platform you can imagine. I like to go beyond just the traditional role of a creative director. I believe that great work requires us to do more than just come up with a concept, which is why I love partnering with strategists, developers, creative techs and UX/UI folk to make work that’s not just creatively better, but strategically smarter, too.

In my free time, I write about creativity and copywriting at [Copy Goes Here], a resource for conceptual writers who often struggle with translating their traditional ad-thinking into our new, digital world. I also teach the next generation of creatives about AI, digital product creation, technology and how to hone their conceptual chops at Miami Ad School New York – and I seem to do a decent job, as I’ve mentored students beyond the classroom and helped them win Clios, Graphis and more.

I’m a featured teacher on Skillshare where I help small brands & entrepreneurs define their tone of voice. It’s one of the most watched courses in the category.

Oh and if you’re the type that’s into awards. I’ve won Webbys, Lovies, Graphies and have had my ideas make their way to Cannes. I’ve also had work featured in The Drum and have had my thoughts on creativity and our this weird business called advertising published in AdWeek.

If you’re still reading, then you either miss the days of long copy or you think I’m semi-interesting. Either way, get in touch and say hi. I'm always down for a good conversation.