Creative Director & Copywriter
Creative Director & Copywriter
GRAPHIS GOLD WINNER
Gen-Z is driven, irreverent and downright practical, so Hyundai made an SUV that’s just like them - an absurdly good car at an absurdly low price that happens to come in Canadian Tuxedo.
To launch the Venue’s global IMC, we translated its key features into absurd benefits, combining ridiculous copy, colorful imagery and impractical math to showcase the Venue through print, video and social.