Creative Director & Copywriter
Creative Director & Copywriter
Nike believes in finding the greatness in all of us. TRAINED, Nike’s first ever podcast, helps everyone listen in on the cutting-edge methods deployed by today’s most competitive athletes.
All athletes benefit from smart training. The Nike Training Podcast: TRAINED, delivers the world’s top experts in performance, sleep, nutrition, mindset and recovery to your earpods.
Webby Winner: Best Branded Podcast
Lovie Gold: Best Podcast Series
#1 iTunes Health and Fitness Podcast
iTunes New & Noteworthy
iTunes Editor Pick
500k+ Downloads
While I have a background in sound engineering, creating a branded podcast was a first of its kind challenge. We identified key thought-leaders for Nike to interview, developed the narrative based off their expertise and generated the questions that informed the content.
As a team, we combed through hours of interview audio, finding the best nuggets to further refine each episode. Ultimately generating a pilot series of 8 episodes. TRAINED is now completing it’s 2nd season and starting it’s 3rd.
For the first time ever, TRAINED gave everybody with a smartphone the ability to listen in on the innovative conversations happening with the worlds best athletes, experts and celebrities. Giving everyone the tools to discover their own greatness.