Creative Director & Copywriter
Creative Director & Copywriter
Scout is a Facebook Messenger Chatbot and running assistant that serves up unique running routes based on the distance and location you want to run. He also holds you to it.
It’s easy for runners to get bored running the same routes all the time. Scout blends serious running with CLIF’s love for adventure, offering unique routes that mix up your daily running routine.
Unlike most brands targeting runners, Scout uses a quirky, light hearted voice and style to make running fun and approachable. I not only defined Scout’s voice, I also wrote all his dialogue and variations. Yeah…. chatbots.
True to CLIF’s ethos of finding the road less traveled, Scout integrates with a variety of APIs to help give uniquely relevant encouragement and smartly tailored trails. Go ahead. Scout your next run.