Creative Director & Copywriter
Creative Director & Copywriter
Let’s be honest, women should experience equality every day, so let’s stop celebrating one day that ignores the problem, and let’s start addressing daily, casual sexist conversation.
Let’s be honest, women should experience equality every day, so let’s stop celebrating one day that ignores the problem, and let’s start addressing daily, casual sexist conversation.
Women are constantly reminded that they’re just ‘a little different’ all the time. In fact, casual sexism is probably happening in your office… right. now.
We ‘edited’ variety of common ‘casual sexism’ phrases that women hear all the time, striking out the offensive words to remove the (unnecessarily) gendered part.
We transformed sexist language on Facebook, Twitter and Instagram into positively bold statements of empowerment.
The campaign wrapped with a message that equal means equal. No extra appendage required.