Creative Director & Copywriter
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CLIF Kid: Maker Moments

Summertime is the perfect moment for parents and kids to get outside and make something, so we made a few Facebook videos to inspire a little DIY.

Fun isn’t Downloaded. It’s Made.

Summertime is the perfect moment for parents and kids to get outside and make something, so we made a few Facebook videos to inspire a little DIY.

Upcycling a Popular Format

Each video forced parents and kids to get creative, using common household items in unexpected ways.

Share the Inspiration

The recognizable ‘tutorial’ format helped encourage social shares, motivating parents to think outside the mobile device when it came to engaging their little ones.