A modern ad campaign for the company that’s modernizing IT
Modern tech leaders find themselves having to d0 the impossible – optimize their day to day operations for max efficiency with today’s technology while also innovating everything to be competitive for tomorrow. It’s so impossible that you might just start looking for a twin, clone or CO-CIO to help you both run efficiently today while transforming effectively for tomorrow. Thankfully, that’s where Kyndryl comes in. They’re the consultancy that help leaders excel today and accelerate for tomorrow all at the same time.
So how do you get people to pay attention? You make a campaign that doesn’t look like something the IT consultancy world has ever seen before.
Meet the CO-CIO twins
Let’s be honest, when you think of B2B IT Consulting advertising, the last adjectives you’d probably think to use are exciting, fun, and definitely not quirky. Thankfully, Kyndryl gave us the license to create entertaining ads that don’t just break the category norms, but actually breakthrough to the CTOs, CIOs and other business leaders we’re trying to talk to.
So we did just that, creating content that’s just as entertaining for us everyday people as it is for our business audience and turned it into film, social and traditional OOH.
Online. Offline. On Trend.
We casted real twins and shot them in eye catching colors to amp up the quirkiness of cloning yourself.
Ads were placed on LinkedIn and in strategic OOH locations for our C-suite audience.
We even brought a set of real twins to the floor of the NRF Retail convention in NYC, having them engage with real folks on the ground in fun, quirky ways.
A campaign that sealed a bigger relationship
Beyond the breakthrough work, the campaign and concept led to a larger contract between the agency and the client, leading to the agency becoming the lead AOR and an appetite for more breakthrough work. Twining? More like winning.
